Privacy Policy

This Privacy Policy governs the collection, use, storage, and disclosure of personal information by How Rare Inc. (“How Rare,” “we,” “us,” “our”) through howrare.ca (the “Site”) and any related services. This Privacy Policy forms part of and must be read together with our Terms of Service. By using the Site, you consent to the practices described in this Privacy Policy. How Rare reserves the right to update this Privacy Policy at any time and without prior notice. All updates are effective immediately upon posting. Your continued use of the Site following any update constitutes your conclusive acceptance of the revised Privacy Policy.

1. Introduction

At How Rare Inc., we respect your privacy and are committed to protecting your personal information. This Privacy Policy explains how we collect, use, store, and disclose your data when you visit howrare.ca or interact with our services. By using the Site or providing us with your personal information, you agree to the practices described in this policy.

2. Information We Collect

Information You Provide Directly

How Rare collects personal information you provide when you use the Site, including when you create an account or register; place an order or complete a transaction; subscribe to our mailing list or newsletter; contact us via email or any other channel; or participate in promotions, surveys, or other offers.

The personal information collected may include your name, email address, shipping and billing address, phone number, payment information, order history, account credentials, and communication preferences.

Information Collected Automatically

When you visit the Site, How Rare and its third-party service providers may automatically collect certain technical information, including your IP address, browser type, operating system, referring URLs, pages viewed, time spent on pages, and device identifiers. This information is collected through cookies, web beacons, and similar tracking technologies and is used to operate, maintain, and improve the Site.

3. How We Use Your Information

How Rare uses the personal information collected for the following purposes:

Processing, fulfilling, and managing your orders, returns, and related transactions; creating and managing your account; communicating with you regarding your orders, account, or inquiries; sending marketing and promotional communications where you have provided consent; personalizing your experience on the Site; operating, maintaining, and improving the Site and our services; detecting, preventing, and investigating fraudulent transactions or unauthorized activity; enforcing our Terms of Service and other policies; and complying with applicable legal obligations.

How Rare reserves the right to use aggregated, anonymized data derived from your information for any business purpose without restriction.

4. Disclosure & Third Parties

How Rare does not sell your personal information to any third party. How Rare may share your personal information with third-party service providers solely to the extent necessary to operate the Site and fulfill the purposes described in this Privacy Policy, including: payment processors for the purpose of processing transactions; shipping carriers for the purpose of delivering your orders; email marketing platforms for the purpose of delivering communications you have consented to receive; and analytics and technology providers for the purpose of operating and improving the Site.

All third-party service providers are independent of How Rare and are governed by their own terms of service and privacy policies. How Rare is not responsible for the privacy practices, data handling, or security measures of any third party. Once your information is transmitted to a third-party provider, it is subject to that provider’s privacy policy, not this one.

How Rare may also disclose your personal information where required by law, court order, or governmental authority, or where How Rare determines in its sole discretion that disclosure is necessary to protect the rights, safety, or property of How Rare, its customers, or others.

Some third-party service providers may operate in jurisdictions outside Canada. By using the Site, you acknowledge that your personal information may be transferred to, stored in, or processed in jurisdictions outside Canada, where privacy laws may differ from those in your province of residence.

Payment Processing

When you make a payment on the Site, your payment information is entered directly into a secure payment interface operated by our third-party payment processor. How Rare does not receive, store, access, or transmit your payment card details at any point during this process. The moment your payment information is entered, it is transmitted directly to and handled exclusively by our third-party payment processor, and is subject solely to that processor’s privacy policy and security standards.

5. Cookies & Tracking Technologies

The Site uses cookies, web beacons, pixel tags, and similar tracking technologies to collect information, enhance your experience, and support our marketing and analytics activities. By using the Site, you consent to the use of these technologies.

Cookies may be used to: remember your preferences and settings; maintain your session and shopping cart; analyze traffic and usage patterns; deliver personalized content; and support remarketing and advertising activities on third-party platforms.

You may manage or disable cookies through your browser settings. Please note that disabling certain cookies may impair the functionality of the Site.

6. Data Security

No method of data transmission or storage is completely secure. How Rare does not guarantee the absolute security of your personal information and shall not be liable for any unauthorized access, breach, or loss of personal information that occurs despite reasonable security measures. You are responsible for maintaining the confidentiality of your account credentials.

Payment information submitted through the Site is processed exclusively by third-party payment processors. How Rare does not store, access, or transmit your payment card data directly and assumes no liability for any breach occurring within a third-party payment system.

7. Data Retention

How Rare retains your personal information for as long as necessary to fulfill the purposes for which it was collected, to maintain accurate business records, to comply with legal obligations, or to resolve disputes and enforce agreements. The specific retention period for any category of personal information is determined by How Rare at its sole discretion based on the nature of the information and the purpose for which it was collected.

When personal information is no longer required, How Rare will take reasonable steps to securely delete or anonymize it.

8. Your Rights & Choices

Marketing Communications

You may withdraw your consent to receive marketing communications from How Rare at any time by clicking the unsubscribe link in any marketing email or by contacting us at info@howrare.ca. Withdrawal of consent to marketing communications does not affect How Rare’s right to send you transactional or service-related communications regarding existing orders, account activity, or legal notices.

Access & Correction

You may request access to or correction of the personal information How Rare holds about you by contacting us at info@howrare.ca. How Rare will respond to all verified requests within 30 days. How Rare reserves the right to decline requests that are frivolous, repetitive, or impractical, or that would require disproportionate effort. How Rare may require you to verify your identity before processing any request.

Account Deletion

You may request deletion of your account by contacting us at info@howrare.ca. How Rare will process account deletion requests subject to any retention obligations required by law or legitimate business necessity. Deletion of your account does not guarantee the deletion of all personal information associated with your account, particularly where retention is required for legal or operational purposes.

9. Minors

The Site is not directed at individuals under the age of 18. How Rare does not knowingly collect personal information from minors. If you believe a minor has submitted personal information to How Rare without appropriate consent, please contact us at info@howrare.ca and How Rare will take reasonable steps to delete such information.

10. Third-Party Links

The Site may contain links to third-party websites and platforms. This Privacy Policy applies solely to information collected by How Rare through the Site. How Rare has no control over and assumes no responsibility for the privacy practices, content, or security of any third-party website. Once you leave the Site or are redirected to a third-party platform, your use is governed by that platform’s privacy policy.

11. Changes to This Privacy Policy

How Rare reserves the right to modify this Privacy Policy at any time and without prior notice, at its sole discretion. All changes are effective immediately upon posting to the Site. Your continued use of the Site following any modification constitutes your conclusive and irrevocable acceptance of the revised Privacy Policy. If you do not agree with any modification, your sole remedy is to immediately cease use of the Site.

12. Governing Law

This Privacy Policy is governed exclusively by the laws of the Province of Ontario and the federal laws of Canada applicable therein. Any dispute arising from or related to this Privacy Policy shall be resolved exclusively in the courts of Ontario, Canada, in accordance with the dispute resolution provisions set out in our Terms of Service.

13. Contact

For any questions about this Privacy Policy or how we handle your personal information, please contact us at:

How Rare Inc. | Ontario, Canada | info@howrare.ca

All privacy requests and inquiries must be submitted in writing in English to info@howrare.ca. How Rare will acknowledge receipt within 5 business days and respond within 30 days.

Copyright © 2026 How Rare Inc. All Rights Reserved.