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At How Rare Inc. (“How Rare,” “we,” “us,” “our”), we deeply value our customers and prioritize their privacy rights and concerns. Protecting your personal information is of utmost importance to us. This Privacy Policy outlines our practices and policies regarding the gathering, utilization, and disclosure of your personal information (referred to as the “Privacy Policy”). By accessing and using our How Rare website or mobile application (referred to as a “Site” or collectively as the “Sites”) or by providing us with your personal information in any other manner, you give your consent to the collection, utilization, and disclosure of your personal information in accordance with this Privacy Policy.

Collection and Utilization of Personal Information:

We collect personal information from you when you visit our website, create an account, place an order, sign up for an account, subscribe to our newsletter, participate in surveys or promotions, engage with our services, or communicate with us. The personal information we gather is used for the following purposes, which may include information that can identify an individual directly or indirectly:

  • Processing and fulfilling orders, returns, and similar transactions.
  • Creating your account and providing requested services such as our Wishlist and Gift Registry.
  • Sending updates via email regarding How Rare events, marketing information, and promotions.
  • Administering contests and other promotions.
  • Understanding our customers to tailor and enhance our product and service offerings.
  • Responding to inquiries, comments, or complaints and maintaining a good relationship with our customers.
  • Processing and responding to employment applications.
  • Providing customer service and notifying you of product recalls or other relevant information.
  • Sending information about your purchases and collecting cross-device data for remarketing purposes.
  • Personalizing your shopping experience.
  • Improving and optimizing our online store, products, and services.
  • Conducting market research and analysis.
  • Complying with legal obligations.

The types of personal information we may collect include:

  • Contact information (such as name, address, email address, and phone number)
  • Product preferences and interests
  • Payment information (such as credit card details), Billing & Shipping Addresses.
  • Order history and transaction details.
  • Account credentials.
  • Communication preferences.
  • Demographic information.
  • Feedback, reviews, and comments provided by you.
  • Information obtained through the use of cookies and similar technologies.

When you visit our website, certain information is automatically collected, including your IP address, browser type, operating system, referring URLs, and other technical information. This information is used to analyze trends, administer the site, and improve the user experience.


By providing us with personal information, completing a transaction, verifying your credit card, email, address, phone number, placing an order, arranging for a delivery, or returning a purchase, you implicitly consent to the collection and use of your personal information.


We may disclose your personal information if we are required by law to do so or if you violate our Terms of Service. 

Third Party Services:

The third-party service providers utilized by How Rare collect, use, and disclose your information solely for the purpose of providing their services to us. While we take precautions to ensure the security of your personal information, it’s important to note that these third-party service providers may have their own privacy policies governing the information we are required to share with them for your purchase-related transactions. We recommend reviewing the privacy policies of these third-party service providers to understand how they handle your personal information. Please be aware that once you leave the How Rare website or are redirected to a third-party website or application, this Privacy Policy and our website’s Terms of Service no longer apply.

In addition, some of these third-party service providers may operate in different jurisdictions, both in terms of their location and the location of their facilities. If you choose to proceed with a transaction involving such third-party service providers, your personal information may be subject to the laws of the jurisdictions in which they operate. For instance, if you are located in Canada and your transaction is processed by a payment gateway based in the United States, your personal information used in completing that transaction may be subject to disclosure under United States legislation.

It is important to understand that once you leave the How Rare website or are redirected to a third-party website or application, you are no longer governed by this Privacy Policy or our website’s Terms of Service.

Rest assured, we prioritize the protection of your personal information and will only disclose it if required by law, court order, or governmental regulation, or to protect our rights, safety, and property, as well as the rights, safety, and property of others.

Links, Language and Supplementary Terms:

The Sites may contain links to other third-party websites. When you click on these links, you will be redirected to another website. The linked websites have separate and independent privacy statements, notices and terms of use, which we recommend you read carefully. We do not have any control over such websites, and therefore we have no responsibility or liability for the manner in which the organizations that operate such linked websites may collect, use or disclose, secure and otherwise treat your personal information. 

This Privacy Policy is provided in the English language. In the event of any inconsistency or conflict between the English version and any translated version, the English version shall prevail. 

In addition to this Privacy Policy, your use of our online store is subject to our Terms of Service and any other applicable terms and conditions.

Cookies and Similar Technologies:

We may use cookies, web beacons, and similar technologies to collect information to enhance your experience on our online store. These technologies allow us to remember your preferences, analyze trends, track your interactions, and deliver personalized content and advertisements. You can manage your cookie preferences through your browser settings. Please note that disabling certain cookies may affect the functionality of our online store. 


We take reasonable precautions and follow industry best practices to protect your personal information from inappropriate loss, misuse, access, disclosure, alteration, or destruction. When you provide us with your credit card information, it is encrypted using secure socket layer technology (SSL). However, please be aware that no data security measures can guarantee 100% security. You should also take steps to protect against unauthorized access to your username, password, email, phone, and computer. We are not responsible for any lost, stolen, or compromised username, passwords or for any activity on your account via unauthorized password activity. 

Data Retention:

We retain your personal information for as long as necessary to fulfill the purposes outlined in this Privacy Policy unless a longer retention period is required or permitted by law. The retention period may vary depending on the type of information and the purpose for which it was collected.

Age of Consent:

By using this site, you represent that you are at least the age of majority in your state or province of residence and or have given us your consent to allow any of your minor dependents to use this site.

Changes to this Private Policy: 

How Rare reserves the right to periodically update this Privacy Policy to reflect changes in our practices, legal obligations, or for operational reasons. Any updates or modifications will become effective immediately upon posting the revised version on our website. We encourage you to regularly review this Privacy Policy to stay informed about the collection, use, and protection of your personal information. The most recent version of this Privacy Policy can be found on our website.

Questions and Contact Information: 

You have the right to access, correct, amend, or delete any personal information we hold about you. If you would like to exercise any of these rights or have any questions or concerns regarding your personal information, please contact us at info@howrare.ca. We will respond to your request within a reasonable timeframe and in accordance with applicable laws and regulations.

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